Year
2024
Category
Brand Film
Services
Creative Planning • Cinematic Language • Visual Packaging • 3D Rendering
The Challenge
Demonstrate ColorOS AI features in a way that feels natural and useful rather than gimmicky. The campaign needed to educate users about new AI capabilities while maintaining emotional engagement during the Spring Festival marketing window.
The Solution
We created a narrative following two women navigating restaurant reservations and communication challenges, with ColorOS AI features solving problems in real-time. By showing practical applications - AI translation, smart recommendations, and visual search - in authentic scenarios with festival atmosphere, we made advanced technology feel accessible and desirable.
Credits
Creative DirectorZhake
DirectorZhang Zihang
Photography DirectorLu Jiajie
VFX SupervisorHuang Hao
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