Year
2024
Category
TVC
Services
Creative Planning • Cinematic Language • Visual Packaging • 3D Rendering
The Challenge
Communicate the advanced AI noise cancellation technology of OnePlus Gauss earbuds in a memorable way that stands out from typical tech product advertising. The brief called for something unexpected that would generate social media buzz while clearly demonstrating product benefits.
The Solution
We developed a playful concept featuring absurd scenarios - a receptionist dealing with a flapping duck, couples interrupted by chickens - to humorously demonstrate how Gauss AI eliminates even the most unexpected background noise. The contrast between chaotic visuals and serene audio experiences created memorable, shareable content that made a technical feature emotionally resonant.
Credits
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