Year
2023
Category
TVC
Services
Creative Planning • Cinematic Language • Visual Packaging • 3D Rendering
The Challenge
Position Adjust's vaping products as a lifestyle choice for stress management in urban environments. The campaign needed to appeal to young professionals while maintaining sophistication and avoiding controversial messaging around vaping culture.
The Solution
We crafted a series of relatable scenarios - from stressful office moments to relaxing social gatherings - showing how Adjust fits naturally into modern urban life. Clean cinematography, contemporary styling, and ambient lighting created an premium aesthetic that positioned the product as a considered lifestyle choice rather than just a smoking alternative.
Credits
Creative DirectorZhake
Director of PhotographyZhang Yunong
ProducerLuo Yang
EditorHuang Hao
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