Year
2024
Category
Brand Film
Services
Creative Planning • Cinematic Language • Visual Packaging • 3D Rendering
The Challenge
Create an emotionally resonant Chinese New Year campaign that celebrates family traditions while naturally integrating OPPO's technology. The challenge was to balance cultural authenticity with modern brand messaging during China's most important holiday season.
The Solution
We developed a warm, cinematic narrative following multiple generations of a family using OPPO devices to stay connected during Spring Festival. From video calls with distant relatives to capturing precious moments, the story showcased how technology enhances - rather than replaces - traditional family bonds. Warm color grading and intimate cinematography created an authentic, emotional experience.
Credits
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