OnePlus
OnePlus Winter Launch Event Film
Year
2024
Category
Brand Film
Services
Brand Integration • Narrative Depth • Documentary Storytelling • VFX Compositing
The Challenge
For the OnePlus 13 winter launch, create a premium brand film that showcases the phone's photography capabilities in extreme conditions while maintaining authenticity. The content needed to appeal to both photography enthusiasts and general consumers, demonstrating professional-grade camera features in a compelling narrative format.
The Solution
We partnered with Lars Schneider, one of the 10 Global Hasselblad Ambassadors, for an authentic documentary-style film shot in extreme Arctic conditions. The narrative showcased the OnePlus 13's Hasselblad camera system, 4K 60FPS video, Ultra Steady mode, and Snapshot features in real-world professional photography scenarios. By combining breathtaking winter landscapes with intimate behind-the-scenes moments and Lars' professional insights, we created content that was both technically informative and emotionally engaging.
Credits
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