Year
2024
Category
TVC
Services
Style Grading • Editing Rhythm • Visual Design • Cinematic Language
The Challenge
For the 618 shopping festival, OPPO needed a promotional campaign that would drive both online engagement and store traffic. The content needed to appeal to diverse customer segments - from mobile gamers to lifestyle users - while highlighting special offers and product features.
The Solution
We created a series of fast-paced vignettes showcasing different use cases: gaming performance, wellness features, and social connectivity. Each scene was crafted with dynamic camera work and contemporary styling that emphasized the products' versatility and value proposition during the promotion period.
Credits
Creative DirectorZhake
Director of PhotographyZhang Yunong
EditorHuang Hao
ProducerLuo Yang
Next Project
OPPO New Year Campaign
View Project