Year
2024
Category
TVC
Services
Creative Planning • Cinematic Language • Visual Packaging • 3D Rendering
The Challenge
OnePlus needed a compelling TVC to showcase their AI capabilities in a way that resonated with everyday users. The challenge was to make advanced technology feel accessible and exciting, while maintaining the premium brand image OnePlus is known for.
The Solution
We crafted a cinematic narrative that followed real users through a single day, demonstrating how OnePlus AI seamlessly integrates into daily life. Through carefully choreographed scenes including moonlit meetings, motorcycle rides, and group selfies, we highlighted the technology's practical benefits while maintaining an aspirational quality.
Credits
Executive ProducerZhang Zihang
Creative DirectorZhake
Director of PhotographyZhang Yunong
Post Production DirectorHuang Hao
Next Project
OPPO Reno5 Creative Video
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